Welcome to the Future of B2B Marketing
Covid-19 has forced B2B buyers to shift significantly towards digital solutions. It’s been almost a year since sales teams said goodbye to face-to-face meetings and customer visits, and B2B events have been canceled all around the world. The way we do business has changed completely. As we adapt to these new realities, customer-centric IT companies are tearing up their “business-as-usual” plans and also reimagining their marketing operations.
In this new normal everything is digital – including B2B marketing. More importantly, this shift to digital is likely to become permanent. The world is changed for good. So has B2B marketing.
So how do you navigate the ‘now of business’ to shape your marketing activities in a post-Covid-19 world?
At Lucdigi, we know first-hand the challenges IT companies have been dealing with since the beginning of the pandemic. So, we’ve put together a few tips for you to use in your next marketing strategy to help navigate these times as successfully and efficiently as possible.
Choose Customer-Centricity Over Product-Centricity
We now live in a world that your customers behave differently. The winners of the new normal will be those that understand this and are able to adapt to the changing needs of their customers. Focus on your customers, not on your products.
Engage Your Customers with Empathy
When you become customer-centric, you channel your products and services to meet customer demands. Make sure you listen to them, understand their current pain points and find the best solutions for them in the new normal.
Adjust Your Social Media Communications
We are still in times of crisis. Make sure you keep this in mind while creating your social media strategy. Regardless of the channel you use, be sure to deliver the right message, to the right person, at the right time. Only publish and share things that are relevant to your audience.
Optimize Digital Advertising
Before Covid-19, made sense to spend some of your budgets on sponsorship for physical events. In the new normal, not so much. Make the most of your advertising budget by embracing the digital revolution.
Accelerate Your Website
Every paying customer visits your website at some point during their buying journey. So, make it a masterpiece. Your website needs to be visually appealing and answer any questions or objections your customers may have.
Re-Strategise Your E-mail Marketing Plan
This new normal is a good time to continue email marketing campaigns to engage with your digital audience. What matters the most at a time packed full of unknowns is to communicate with empathy. Feel confident reaching to your audience through newsletters and emails and let them know what you’re doing to help.
Need a Little Help?
As Lucdigi team, we understand the challenges your IT company has been going through. We are here to support and provide guidance in navigating your B2B business in the new normal. This is why now more than ever, we’re excited about the value of our services. Shoot us an email, our friendly team of experts are here to help you enhance your marketing strategy and activities.